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In traditional TV, there's a limit of 24 hours a day of broadcast space that can be filled. It's also eroded the kind of cultural gatekeeping that enforced it in the first place. Squid Game's success has shown that perception of subtitles to be wrong вЂ“ or at the very least incredibly outdated.

It might have been made available as a DVD boxset in the early-to-mid '00s as binge-watch culture took hold, but few shows made the leap from word-of-mouth boxset buzz to breakout smash status. Put it this way: if The Wire, an exciting English-language drama now widely recognised as the best show of the 21st Century, struggled to get a look-in with many broadcasters, it's unlikely there'd have been a spot for a blood-soaked, anti-capitalist Korean-language thriller series.

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A decade or two ago, a series like Squid Game just wouldn't have been accessible enough to mainstream Western audiences to enjoy the type of success it has on Netflix in 2021.Д«efore the advent of streaming services, most TV channels took few chances with non-English language shows. It's now mass-market entertainment.' The host of respected entertainment podcasts The Filmcast and Culturally Relevant, Chen makes a good point. When Seattle-based cultural commentator David Chen was growing up, 'the only way to watch something like Squid Game would be through very sketchy websites or DVD shops,' he laughs. What was it about Squid Game that shattered mainstream Western hesitancy towards non-English language content in 2021? And what does its popularity mean for film and television in 2022? Is Squid Game a one-off pandemic pop culture anomaly вЂ“ or the beginning of a new age of non-English language film and TV ascendency around the world? But Squid Game has achieved global mainstream visibility in a way that arguably no other non-English language film or TV show has ever managed. Non-English language movies like Parasite, Guillermo Del Toro's Pan's Labyrinth, French romanceВ AmГ©lie and 2000's Crouching Tiger Hidden Dragon have all won Western acclaim and awards before (not a marker by which they should be judged: these are all astonishing works of art, with or without Western approval).

If you're a teacher at a UK school, you might even have had to break up playground games inspired by the series, despite its 15 rating. If you were at a Halloween party in October, you may well have seen guests decked out in the show's trademark blood-splattered green tracksuits. It's a show that's pierced the zeitgeist like a needle through a honeycomb wafer вЂ“ with an estimated audience of more than 140m worldwide, it became Netflix's most-viewed show of all time. Unless you've been living on a remote, internet-less island for the last few months, cut off from the world while you compete in a variety of deadly games for a cash prize, you'll be aware of Squid Game.

The 100 greatest TV series of the 21st Century The director didn't have to wait long for signs his wish could be coming true. 'Once you overcome the one-inch-tall barrier of subtitles, you will be introduced to so many more amazing films,' he told filmgoers who may historically have avoided non-English language movies вЂ“ or worse yet, waited for their inevitable American remakes. When Bong Joon-ho won best picture for Parasite at the 2020 Oscars, his acceptance speech included a message to Western audiences.

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